It s the colour of nature so there s no real surprise that it is linked to environmentally friendly products.
Green colour food packaging.
Browns and earth tones are warm appetizing wholesome natural.
Or a white cardboard with the same imprint.
Until recently green was not a popular color for food labels perhaps as a result of green being found in nature as grass or leaves rather than prepared food.
It also signalizes that the product is healthier has less fat and maybe fewer calories.
Green is commonly used in food because it is.
Green is used for healthy and natural foods whereas yellow is used for high energy serotonin inducing products.
Green is also a popular packaging color.
Red on the other hand is an aggressive color that is often used for packaging food.
That is until the day that sustainability initiatives eco friendly products and organic kale eclipsed suburbs everywhere with near divine status granted to the green juice.
Evidently there is more to food packaging design than that.
Here are some insights.
For food packaging however the color brown often takes the place of black as a more appetizing color which can still be portrayed with the same descriptors as black.
In food packaging red has always been universally accepted.
In food marketing green is the perfect choice if you want to emphasize or make a claim about natural ingredients or the health benefits associated.
Green for example tries to show the quality of a product how good it is for us or for our environment.
Packaging color can also be influenced by trends.
It may appear that designing effective food packaging is merely a matter of selecting the right color preferably red to create the corresponding effect with your customers.
When it comes to using the colour in food packaging it s typically associated with hearty and satisfying foods which you know you ll enjoy.
Green is typically associated with health and wellbeing.
The color is also the symbol of well being and health.
White stands for purity and simplicity.
It is mainly associated with healthy natural organic vegetarian and fresh.
The color is a choice of many organic and herbal products.
There is more to food packaging than color.
Red wants to us to become hungry or thirsty.
Buyers are likely to take food and pharmaceutical packaging colour more seriously than fmcg product packaging.
Green is the main color associated with being fresh healthy natural organic or vegetarian and is now a symbol of health and well being.
In relation to food.
Minimalism in packaging design means the brown kraft carton matched with black imprint.